In the dynamic world of fitness, innovation is key to staying ahead of the curve. Goodlife Fitness, Canada’s largest gym chain, realized substantial operational and financial benefits by maximizing facility use, boosting efficiency, improving member engagement, and class fitness availability. They partnered with Wexer, a global leader in virtual fitness solutions to redefine how members engage with fitness by seamlessly blending live and on-demand virtual training.
The Wexer and Goodlife Fitness partnership has not only enhanced the member experience, but also delivered significant operational and financial benefits. Goodlife Fitness, with over 450 locations nationwide, sought to address the growing demand for flexible, high-quality fitness solutions. By integrating Wexer’s state-of-the-art virtual training tools, they achieved a groundbreaking transformation across their facilities.
The Wexer and Goodlife partnership focused on:
- Enhancing member experience by offering on-demand, high-quality content anytime and anywhere.
- Optimizing facility utilization by activating underutilized spaces like Zen Pods and group studios during non-peak hours.
- Streamlining operations to save costs and maintain consistent programming across locations.
This collaboration has delivered unparalleled results in member satisfaction, operational efficiency, and financial savings.
Key Data Insights
✅ Massive Member Engagement: A total of 286,438 annual views, with 99% stemming from on-demand content.
✅ High Player Utilization: Each of the 408 Wexer players averages 702 annual workouts, showcasing the popularity of virtual training among members.
✅ Dominance of On-Demand Content: Of the total views, 285,363 were on-demand, compared to just 1,075 scheduled views, indicating a clear preference for flexibility.
✅ Operational Savings:: Each Goodlife club saves approximately $35,102 annually, thanks to Wexer’s ability to reduce reliance on live instructors and optimize resource allocation.
“Wexer helps us activate all areas of our club all the time, providing convenience and flexibility for our members.”
~ Nad Myan, VP of Innovation & Corporate Growth, Goodlife Fitness ~
Major Financial Benefits From Wexer & Goodlife Partnership
✅ Enhanced Member Experience
Members today demand flexibility in their fitness routines, and Wexer delivers just that. Goodlife’s integration of Wexer Virtual allows members to access a wide array of workouts at their convenience.
Advantage:
- Anytime, Anywhere Access: Members can train on-demand, removing barriers like scheduling conflicts or limited class availability.
- Standardized Programming: Every member, across all locations, enjoys high-quality workouts designed to meet a variety of fitness goals.
Result:
Goodlife has seen improved member satisfaction and loyalty. Members appreciate the flexibility and the ability to choose from a wide range of workout options, from cycling to mindfulness sessions in Zen Pods.
✅ Optimized Facility Utilization
One of the biggest challenges for gyms is maximizing the use of their spaces. With Wexer, Goodlife has turned underutilized areas into hubs of activity.
Advantage:
- Space Activation: Virtual training enables the use of group studios, cycling areas, and Zen Pods during non-peak hours.
- Overcrowding Relief: On-demand options reduce strain on live classes, ensuring a smooth experience for all members.
Result:
Goodlife has effectively increased overall facility engagement. Members now see the gym as a space that offers value beyond traditional live classes, whether they prefer to train in the morning, during lunch breaks, or late at night.
✅ Streamlined Operations and Cost Savings
The operational impact of Wexer’s virtual fitness solutions is profound. By supplementing live classes with virtual ones, Goodlife has significantly reduced its dependency on instructors, saving costs without compromising quality.
Advantage:
- Reduced Operational Costs: Wexer’s virtual training saves Goodlife an average of $35,102 per club annually.
- Efficient Resource Management: Clubs can rely on virtual training to maintain consistent programming during instructor absences or off-peak hours.
Result:
This cost efficiency has allowed Goodlife to reinvest in other areas, further enhancing the member experience. The financial savings are a testament to how virtual fitness can be both a high-quality and cost-effective solution.
“Virtual training with Wexer complements our live classes, offering an alternative option that suits our members’ busy schedules.”
~ Nad Myan, VP of Innovation & Corporate Growth, Goodlife Fitness ~
What’s Next For The Wexer & Goodlife Partnership?
The success of the Wexer and Goodlife Fitness partnership underscores the potential of virtual fitness to transform the industry. As the fitness landscape continues to evolve, partnerships like these pave the way for innovation and member-centric solutions.
Goodlife Fitness and Wexer are poised to build on their success by exploring new ways to engage members and further optimize their operations. Virtual fitness is more than just a trend—it’s a core component of the modern gym experience.
The collaboration between Wexer and Goodlife Fitness has set a new standard for innovation in the fitness industry. By combining Wexer’s cutting-edge virtual tools with Goodlife’s extensive network and commitment to member satisfaction, the partnership has delivered impressive results:
- Enhanced flexibility and convenience for members.
- Increased engagement and optimized use of gym spaces.
- Significant cost savings and operational efficiencies.
This is the future of fitness—accessible, efficient, and member-focused.
Want to learn more about how Wexer can transform your gym experience? Contact us at info@wexer.com to start your journey today.
More Information:
- Goodlife Fitness
- Nad Myan, VP of Innovation & Corporate Growth, Goodlife Fitness
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