The Wexer and Goodlife Fitness partnership has not only enhanced the member experience, but also delivered significant operational and financial benefits. Goodlife Fitness, with over 450 locations nationwide, sought to address the growing demand for flexible, high-quality fitness solutions. By integrating Wexer’s state-of-the-art virtual training tools, they achieved a groundbreaking transformation across their facilities.

The Wexer and Goodlife partnership focused on:

1. Enhancing member experience by offering on-demand, high-quality content anytime and anywhere.
2. Optimizing facility utilization by activating underutilized spaces like Zen Pods and group studios during non-peak hours.
3. Streamlining operations to save costs and maintain consistent programming across locations.

This collaboration has delivered unparalleled results in member satisfaction, operational efficiency, and financial savings.

Key Data Insights

Massive Member Engagement: A total of 286,438 annual views, with 99% stemming from on-demand content.

High Player Utilization: Each of the 408 Wexer players averages 702 annual workouts, showcasing the popularity of virtual training among members.

Dominance of On-Demand Content: Of the total views, 285,363 were on-demand, compared to just 1,075 scheduled views, indicating a clear preference for flexibility.

Operational Savings:: Each Goodlife club saves approximately $35,102 annually, thanks to Wexer’s ability to reduce reliance on live instructors and optimize resource allocation.

“Wexer helps us activate all areas of our club all the time, providing convenience and flexibility for our members.”

~ Nad Myan, VP of Innovation & Corporate Growth, Goodlife Fitness ~

Major Financial Benefits From Wexer & Goodlife Partnership

Enhanced Member Experience

Members today demand flexibility in their fitness routines, and Wexer delivers just that. Goodlife’s integration of Wexer Virtual allows members to access a wide array of workouts at their convenience.

Advantage:

• Anytime, Anywhere Access: Members can train on-demand, removing barriers like scheduling conflicts or limited class availability.
• Standardized Programming: Every member, across all locations, enjoys high-quality workouts designed to meet a variety of fitness goals.

Result:
Goodlife has seen improved member satisfaction and loyalty. Members appreciate the flexibility and the ability to choose from a wide range of workout options, from cycling to mindfulness sessions in Zen Pods.

Optimized Facility Utilization

One of the biggest challenges for gyms is maximizing the use of their spaces. With Wexer, Goodlife has turned underutilized areas into hubs of activity.

Advantage:

• Space Activation: Virtual training enables the use of group studios, cycling areas, and Zen Pods during non-peak hours.
• Overcrowding Relief: On-demand options reduce strain on live classes, ensuring a smooth experience for all members.

Result:
Goodlife has effectively increased overall facility engagement. Members now see the gym as a space that offers value beyond traditional live classes, whether they prefer to train in the morning, during lunch breaks, or late at night.

Streamlined Operations and Cost Savings

The operational impact of Wexer’s virtual fitness solutions is profound. By supplementing live classes with virtual ones, Goodlife has significantly reduced its dependency on instructors, saving costs without compromising quality.

Advantage:

• Reduced Operational Costs: Wexer’s virtual training saves Goodlife an average of $35,102 per club annually.
• Efficient Resource Management: Clubs can rely on virtual training to maintain consistent programming during instructor absences or off-peak hours.

Result:
This cost efficiency has allowed Goodlife to reinvest in other areas, further enhancing the member experience. The financial savings are a testament to how virtual fitness can be both a high-quality and cost-effective solution.

“Virtual training with Wexer complements our live classes, offering an alternative option that suits our members’ busy schedules.”

~ Nad Myan, VP of Innovation & Corporate Growth, Goodlife Fitness ~

What’s Next For The Wexer & Goodlife Partnership?

The success of the Wexer and Goodlife Fitness partnership underscores the potential of virtual fitness to transform the industry. As the fitness landscape continues to evolve, partnerships like these pave the way for innovation and member-centric solutions.

Goodlife Fitness and Wexer are poised to build on their success by exploring new ways to engage members and further optimize their operations. Virtual fitness is more than just a trend—it’s a core component of the modern gym experience.

The collaboration between Wexer and Goodlife Fitness has set a new standard for innovation in the fitness industry. By combining Wexer’s cutting-edge virtual tools with Goodlife’s extensive network and commitment to member satisfaction, the partnership has delivered impressive results:

• Enhanced flexibility and convenience for members.
• Increased engagement and optimized use of gym spaces.
• Significant cost savings and operational efficiencies.

This is the future of fitness—accessible, efficient, and member-focused.

Want to learn more about how Wexer can transform your gym experience? Contact us at info@wexer.com to start your journey today.

More Information:

• Goodlife Fitness
• Nad Myan, VP of Innovation & Corporate Growth, Goodlife Fitness

See other Wexer Fitness Industry Case Studies:

• BlueFit
• Eat The Frog
• OHM Fitness

Download PDF Of This Case Study By Filling Out Form Below

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It may seem like a lot to deal with, but read on to discover actionable insights to leverage these trends effectively and quickly. Wexer is ready to embrace these trends to continue revolutionizing the fitness landscape and enhancing user experiences.

Key 2025 Digital Fitness Trends 

1. Trust in Digital Spaces

Digital skepticism is at an all-time high, with nearly 60% of consumers questioning the authenticity of online content. In an age rife with misinformation, trust has become a cornerstone for any successful digital platform. Brands that prioritize transparency and verified content will thrive. According to Accenture LIfe 59.9% of people are questioning the authenticity of online content more than before.

2. Hyper-Personalized Fitness Experiences

The demand for personalized fitness journeys is surging, with over 68% of consumers preferring brands that educate and engage them with tailored content. Customized solutions ensure users feel valued and understood, fostering long-term loyalty.

3. On-Demand Fitness for the Impatience Economy

Modern lifestyles demand quick, efficient solutions. Over half of consumers prioritize convenient, on-demand fitness options over traditional approaches. This shift reflects the need for flexibility in integrating fitness into busy schedules.

4. Community and Connection

Fitness is no longer a solo endeavor. Studies show that individuals are 57% more likely to stick to a fitness routine if it includes social engagement. Virtual leaderboards, group challenges, and online communities are reshaping the digital fitness experience.

5. AI-Driven Innovation

Artificial intelligence is revolutionizing fitness with advanced analytics, tailored recommendations, and precise workout plans. AI ensures content is both engaging and effective while retaining a human-centric approach to health and wellness.

6. Sustainable Digital Engagement

Consistency and quality are vital for long-term engagement. Platforms that regularly refresh their content and align with user expectations see retention rates soar by 45%. Gamified experiences and interactive features further enhance user commitment.

How To Take Advantage of 2025 Fitness Trends

To maximize opportunities in the digital fitness space, fitness providers and users alike must adapt strategies that align with these trends. Here’s how to effectively leverage each trend:

1. Build and Foster Trust

• Transparency Is Key: Ensure clear communication in your offerings, from workout methodologies to data handling practices.
• Partner with Experts: Collaborate with certified fitness professionals to deliver credible content.
• Combat Misinformation: Use verified information and highlight authenticity to differentiate your brand.

2. Embrace Hyper-Personalization

• Leverage Data: Use analytics to understand user preferences and create individualized fitness plans.
• Adapt in Real-Time: Employ tools that adjust content dynamically based on user progress and feedback.
• Celebrate Diversity: Offer diverse workout options to cater to varied fitness levels, goals, and interests.

3. Prioritize Convenience with On-Demand Fitness

• Expand Content Libraries: Include a range of workouts from quick sessions to comprehensive programs.
• Mobile Optimization: Ensure your platform is accessible across devices to fit seamlessly into users’ lives.
• Focus on Micro-Fitness: Develop short, high-impact workouts for users with limited time.

4. Cultivate a Sense of Community

• Integrate Social Features: Add group challenges, virtual leaderboards, and progress-sharing options.
• Host Events: Organize virtual or hybrid fitness events to create shared experiences.
• Encourage Peer Support: Promote user forums or chat groups for motivation and accountability.

5. Harness AI Responsibly

• Drive Personalization: Use AI to offer personalization recommendations based on user habits, preferences, and performance.
• Streamline Interactions: Automate administrative tasks like scheduling and feedback collection to enhance user focus on fitness.
• Maintain Quality: Balance automation with expert oversight to ensure content remains accurate and impactful.

6. Sustain Engagement

• Refresh Content Regularly: Introduce new workouts, challenges, and fitness plans to keep users coming back.
• Gamify the Experience: Use achievements, rewards, and leaderboards to make fitness engaging and fun.
• Adapt to Trends: Stay attuned to consumer needs and emerging technologies to maintain relevance.

The Broader Implications of 2025 Trends

For Fitness Providers

Digital fitness brands have a significant opportunity to redefine how consumers approach wellness. By aligning with these trends, providers can:

• Enhance user retention with reliable, engaging, and diverse content.
• Strengthen relationships by emphasizing community and personalization.
• Leverage technology like AI to deliver unmatched fitness solutions.

For Consumers

Fitness enthusiasts benefit from these advancements through:

• More accessible and tailored fitness experiences.
• Increased opportunities for community involvement and support.
• High-quality, trustworthy content that drives sustainable results.

For the Fitness Ecosystem

The integration of these trends contributes to a holistic, forward-thinking fitness environment where innovation meets reliability. The focus on trust and sustainability ensures the digital fitness industry remains a vital, empowering force for global wellness.

The Role of Wexer in Leading the Future of Fitness

Wexer is at the forefront of these transformations, committed to crafting innovative, user-focused solutions that redefine digital fitness. With a focus on trust, personalization, and cutting-edge technology, Wexer continues to lead the charge in creating engaging, inclusive, and effective fitness experiences.

The future of digital fitness lies in its ability to adapt to consumer demands for trust, personalization, convenience, and community. As we navigate 2025, these trends offer a roadmap for both providers and users to thrive in a dynamic, tech-driven fitness landscape. Whether you’re a fitness enthusiast, a digital provider, or part of the broader fitness ecosystem, embracing these trends ensures a healthier, more connected future.

Ready to redefine your fitness journey? Join Wexer today and experience the future of digital fitness firsthand. Reach out to robert.louw@wexer.com to learn more!

The post Act Now: 2025 Digital Fitness Trends Enhance Bottom Line appeared first on Wexer.

Background on Nordic Wellness and Virtual Fitness Adoption

Since adopting Wexer’s virtual platform in 2016, Nordic Wellness has made significant strides in expanding its offerings. With virtual fitness, Nordic Wellness has grown its facility count by 54 locations between 2016 and 2019, and now aims to operate close to 300+ active Wexer players across Sweden. This integration enables Nordic Wellness to meet diverse member needs, providing virtual training in areas like group training studios, aerobics rooms, and cycling zones. The partnership with Wexer helps Nordic Wellness activate all areas of its clubs around the clock, catering to a wide audience, from fitness newcomers to seasoned athletes.

The Opportunity: Nordic Wellness Needed To Solve Challenges

Nordic Wellness, one of Sweden’s leading gym chains, faced the challenge of meeting the evolving expectations of their diverse member base while managing operational efficiency across multiple locations. Members increasingly sought flexible workout options that could fit into their busy schedules, while the company needed to optimize costs, particularly in delivering consistent, high-quality group fitness experiences. The traditional reliance on in-person classes posed limitations, including staffing costs, schedule conflicts, and the inability to provide 24/7 access to workouts. To maintain their reputation for excellence and continue growing their membership, Nordic Wellness needed a solution that combined accessibility, affordability, and high-quality content.

The Solution Wexer Solved for Nordic Wellness

Wexer provided Nordic Wellness with a cutting-edge virtual training platform that addressed their needs on multiple fronts. By implementing Wexer’s on-demand content system, Nordic Wellness enabled their members to access high-quality, pre-recorded classes anytime, anywhere, ensuring unmatched flexibility. This allowed the company to significantly reduce staffing costs by offering virtual classes across all their locations, eliminating the need for live instructors in every gym. The platform’s user-friendly design and high-quality content met the expectations of tech-savvy members, while the centralized system made it easy for Nordic Wellness to scale the solution across Sweden. The integration of Wexer not only enhanced member satisfaction but also improved the gym chain’s operational efficiency, aligning perfectly with their goal of delivering premium fitness experiences at an affordable price.

Key Insights and Data on Wexer Usage at Nordic Wellness

Wexer’s platform has empowered Nordic Wellness to provide a high-quality training experience, available on demand. The recent data from Nordic Wellness shows impressive figures that underline the platform’s impact:

• Total Annual Virtual Experiences: Over 1.4 million virtual experiences were delivered through Wexer, with scheduled virtual classes making up 99.78% of total views.
• Total Minutes Streamed: Close to 51 million minutes of virtual fitness content were streamed across the Nordic Wellness clubs, equating to 847,042 hours annually.
• Average Stream Time: The average stream time per class is 36 minutes, highlighting strong member engagement during virtual sessions.
• Views per Player: Each Wexer player averages more than 5,000 plays per year, totaling around 14 classes per day.
• Content Mix: Around 92.71% of the content streamed is third-party with Nordic Wellness’s own content comprising 7.29% of the total usage.

These data points demonstrate the critical role of virtual fitness at Nordic Wellness, as they can offer classes throughout the day, filling spaces that would otherwise be unutilized and extending access to members with demanding schedules.

““Wexer has allowed us to create our own virtual training content to compliment our live classes. We can maximize ROI by saving personnel costs and delivering high quality and consistent content for all members in all locations 24/7.“

~Robin Eliasson, Nordic Wellness ~

How Virtual Fitness Increased Member Usage and Engagement

The data showcases how Wexer’s platform has enhanced member usage and engagement at Nordic Wellness. By delivering an around-the-clock virtual fitness solution, Nordic Wellness can provide:

Increased Access to Group Exercise: Virtual classes are scheduled throughout the day, enabling members to participate even during off-peak hours when live classes are unavailable. This helps fill traditionally inactive time slots and provides members the flexibility to work out on their own terms.

Consistent Availability of Classes: With 280 active players streaming an average of 5,002 sessions per player per year, members have access to classes anytime. This consistency drives high participation and minimizes studio downtime.

Diverse Class Selection: Nordic Wellness offers a wide range of engaging classes, ensuring members find something that suits their preferences. The addition of Nordic Wellness’s self-produced content has further enhanced engagement, allowing the gym to tailor offerings specifically for their Swedish clientele.

Increased Duration of Engagement: Members spend an average of 36 minutes per virtual session, which translates into extended engagement, driving more value for both members and the gym.

Positive ROI and Cost Savings Through Wexer’s Platform

The implementation of Wexer’s virtual platform has not only driven member engagement but also yielded significant cost savings:

Reduced Need for Live Class Instructors: Each Wexer player delivers around 5,000 classes per year. By reducing reliance on live classes, Nordic Wellness avoids costs associated with instructor wages, estimating potential savings of $250,000 per club annually by replacing a fraction of live classes with virtual sessions.

Scalable Content Distribution: A single recorded class can be distributed across all 350+ Nordic Wellness locations, maximizing ROI by delivering consistent and quality experiences to all members without incurring additional instructor costs.

Enhanced Member Retention and Attraction: The convenience and accessibility of virtual fitness improve member satisfaction, which in turn supports member retention. The innovative use of virtual fitness also serves as a selling point for attracting new members.

Key Ways Wexer Virtual Boosted Nordic Wellness’s Success

Through Wexer’s virtual fitness platform, Nordic Wellness achieved significant operational and engagement benefits:

1. Flexible Workout Options: Virtual classes allow members to engage in fitness activities anytime, catering to busy lifestyles.
2. Cost-Efficient Class Delivery: By substituting live classes with virtual sessions, Nordic Wellness reduces the need for instructor-led classes, leading to substantial annual savings.
3. Space Optimization: The virtual platform enables the gym to utilize all areas continuously, filling off-peak hours and maximizing the usage of group training studios.
4. Diverse Content for Broad Appeal: The combination of third-party classes and self-produced Nordic Wellness content ensures a range of options, enhancing member satisfaction and increasing engagement levels.
5. Consistent Quality of Experience: Wexer’s standardized virtual fitness content aligns closely with live classes, allowing members to have a reliable and effective workout even if they miss scheduled live sessions.

Nordic Wellness’s integration of Wexer’s virtual fitness platform has been instrumental in advancing the gym’s mission to provide accessible, flexible, and engaging fitness experiences. With impressive annual streaming figures and cost efficiencies, the data underscores the transformative impact of virtual fitness at Nordic Wellness. By enhancing member satisfaction, reducing operational costs, and expanding the reach and accessibility of fitness programs, Wexer has positioned Nordic Wellness as a pioneer in virtual fitness, setting a high standard in the global fitness industry.

For gym operators seeking similar results, the Nordic Wellness case exemplifies how a strategic approach to virtual fitness can foster growth, optimize resources, and drive sustainable member engagement.

More Information:

• Nordic Wellness
• Robin Eliasson, Establishment & Management, Nordic Wellness

See other Wexer Fitness Industry Case Studies:

• BlueFit
• Eat The Frog
• OHM Fitness

Download PDF Of This Case Study By Filling Out Form Below

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The OHM and Wexer partnership began in 2023. They elevated their fitness and wellness offerings by incorporating cutting-edge digital platforms that foster enhanced engagement, personalized fitness journeys, and a thriving virtual community.

About OHM Fitness

OHM Fitness was founded with a bold vision: to redefine wellness by seamlessly blending physical fitness with mental and emotional well-being. Their diverse programs, including strength training, cardio, yoga, meditation, and mindfulness practices, cater to the holistic needs of their members. With a focus on creating personalized fitness journeys, OHM Fitness empowers individuals to achieve their wellness goals, setting a new standard in the fitness industry.

The Challenge: Enhancing Member Engagement

OHM Fitness recognized the need to provide more personalized and accessible fitness experiences to meet the evolving demands of their members. They sought a solution that would not only enhance member engagement but also promote long-term adherence to fitness routines and foster a sense of community among their users. The challenge was to integrate these features into a seamless digital platform that could support their diverse wellness programs.

Why Wexer?

OHM Fitness chose to partner with Wexer because of their reputation for providing advanced digital fitness solutions. Wexer’s technology offered the tools necessary to create a more interactive and personalized experience for OHM’s members. The decision was driven by Wexer’s ability to deliver a platform that could track progress, set goals, provide real-time feedback, and build a virtual community—all crucial elements for enhancing engagement and accountability in fitness routines.

Impact of Wexer on OHM Fitness

The integration of Wexer’s digital platform with OHM Fitness’s programs has had a profound impact on both the business and its members:

1. Increased Engagement and Accountability

Wexer’s platform allows users to track their progress, set personalized goals, and receive real-time feedback, which has significantly boosted member engagement. According to OHM Fitness, this level of interaction has been crucial in fostering long-term healthy habits among their members.

2. Virtual Community Building

The platform also promotes community building by connecting users with like-minded individuals for group activities and challenges. This feature has been particularly effective in creating a supportive environment that encourages members to stay committed to their fitness journeys.

3. Significant Growth in Digital Engagement

Since partnering with Wexer, OHM Fitness has seen a dramatic increase in their digital engagement metrics demonstrating the effectiveness of the partnership.

“Partnering with Wexer has enhanced our member fitness and wellness offerings through advanced digital platforms, providing a seamless and enriched experience. This collaboration has not only solved critical business challenges but also set a new standard for delivering comprehensive wellness in an increasingly digital world.”

~ Doug Payne, Co-founder and CEO of OHM Fitness Studio ~

The partnership between OHM Fitness and Wexer exemplifies how technology can be harnessed to create a more personalized, engaging, and supportive fitness experience. By integrating Wexer’s digital solutions, OHM Fitness has enhanced member engagement, promoted long-term healthy habits, and built a thriving virtual community. This collaboration underscores the importance of adopting innovative technologies to stay ahead in the competitive fitness industry and to meet the ever-evolving needs of members.

Interested in learning how Wexer can transform your fitness offerings? Contact us to explore the possibilities for your business. This case study highlights the significant strides made by OHM Fitness in partnership with Wexer, showcasing how digital solutions can revolutionize the fitness industry by offering personalized, accessible, and engaging experiences for all members.

Check out other Wexer case studies for the fitness Industry:

• Eat The Frog Fitness
• BlueFit

Additional Information

The post Wexer and OHM Fitness Case Study: A Holistic Wellness Partnership appeared first on Wexer.

Founded in Sydney in 2007, BlueFit is a facility management company that runs over 35 leisure centers, serving 25,000 members across Australia. Their mission is to inspire community activity through transparent partnerships and quality service. In line with this vision, BlueFit began exploring new ways to enhance member engagement, and in 2021, they partnered with Wexer, a leading provider of virtual fitness solutions.

BlueFit Instructor Challenges

BlueFit, like many fitness facilities, faced several challenges.

1. Unfilled Time Slots

Instructors weren’t always available for certain time slots, particularly during off-peak hours. This led to gaps in their timetable that affected member experience.

2. Instructor Shortages

Last-minute instructor cancellations often left BlueFit without a backup plan. This inconsistency impacted class attendance and member satisfaction.

3. Limited Class Variety

Despite their strong in-person class program, BlueFit realized they could offer more variety, especially for popular classes such as combat and core workouts, which required specialized instructors.

Recognizing these gaps, BlueFit’s Chief Experience Officer Otua Attuquayefio began exploring virtual solutions to provide consistent, engaging, and flexible fitness options. 

“Wexer helps alleviate staffing pain points, providing quality virtual classes when live instructors aren’t available“

~Otua Attuquayefio, Chief Experience Officer at BlueFit ~

Why BlueFit Chose Wexer

1. Value for Members

Virtual fitness provided added value for members by giving them access to a broad library of classes that fit around their schedules. Whether members wanted to work out early in the morning or during off-peak hours, Wexer’s platform ensured that fitness was always available.

2. Comprehensive Class Library

Wexer offered an extensive collection of classes, including those that were hard to run in-person, such as combat and core-focused sessions. This helped BlueFit diversify its timetable without hiring additional instructors.

“Wexer offers a good mix of classes with the appropriate technology we were after.“

~ Otua Attuquayefio, Chief Experience Officer at BlueFit ~

3. Cost-Effective Live & Virtual Solutions

Running a variety of live classes can be expensive, especially when centers face budget restrictions. With Wexer, BlueFit could keep costs down by relying on virtual classes to fill gaps, offer covers, and extend their class schedule.

“Integrate Wexer to complement your gym’s offerings without replacing your valuable instructors. This approach ensured that wevdidn’t sacrifice their live offerings, but instead enhanced group exercise (GX) programs with a flexible virtual component“

~ Otua Attuquayefio, Chief Experience Officer at BlueFit ~

4. Wexer’s Seamless Integration

Wexer’s platform was seamlessly integrated into BlueFit’s existing system, allowing them to offer both on-demand and live virtual classes across their facilities. The virtual classes filled the gaps in their timetable and provided a reliable backup for instructor absences. BlueFit could now run high-quality virtual classes whenever needed, ensuring members had access to consistent fitness programming.

Otua highlighted the ease of integrating Wexer’s system into BlueFit’s operations, stating, “Wexer’s system seamlessly integrates into your existing setup, minimizing technical issues and support headaches.”

Wexer’s virtual fitness solution also provided additional engagement tools, including interactive content and themed workouts. These features helped make workouts more exciting and tailored to the needs of their diverse member base. This variety was key in attracting members who might not have participated in group classes otherwise.

The Results: Increased Engagement and Enhanced Member Experience

Since incorporating Wexer, BlueFit has seen several measurable improvements

Tripled Class Offerings

With Wexer’s content library, BlueFit’s on-demand class offerings have tripled, significantly expanding their fitness options for members. This increase in available classes has helped BlueFit maintain a robust schedule, even during traditionally low-attendance times.

8% Growth in Member Event Attendance

Wexer’s dynamic and interactive content has also contributed to an 8% increase in member event attendance. By promoting special events and themed workouts through Wexer’s platform, BlueFit has been able to attract more members to participate in fitness activities, creating a lively and engaging environment.

They can incorporate gym promotions with Wexer’s interactive content and standard event features, making each workout session unique and exciting. This feature has become a key selling point for BlueFit’s events, helping them stand out in a competitive market.

Improved Group Exercise Attendance

Wexer’s virtual classes have provided members with a taste of what to expect in live classes, helping them build confidence before attending in-person sessions. This has resulted in increased GX attendance, particularly for classes that were previously underperforming.

“Wexer’s virtual classes are a hit with members, providing a reliable fallback when live classes aren’t an option.” Members have come to appreciate the convenience and reliability of having virtual options available, making them more likely to participate in group exercise programs overall.“

~Otua Attuquayefio, Chief Experience Officer at BlueFit ~

BlueFit’s Commitment to Member Experience

For BlueFit, the partnership with Wexer is about more than just filling gaps; it’s about providing a superior member experience that keeps people coming back. The integration of virtual fitness allows BlueFit to offer something for everyone, from seasoned gym-goers to those just beginning their fitness journey.

Otua highlights the importance of member engagement, saying, “Enhance your gym’s class experience with interactive and themed content, making workouts more engaging for members.” With Wexer’s virtual fitness solutions, BlueFit did exactly that—providing a dynamic and varied experience that caters to the evolving needs of their members.

BlueFit’s approach to virtual fitness has also been about complementing their live offerings, rather than replacing them. The flexibility of Wexer’s platform has allowed BlueFit to optimize their facilities and offer more without additional operational complexity or cost.

Virtual Fitness Driving Member Growth

BlueFit’s partnership with Wexer has been a resounding success, demonstrating the potential of virtual fitness to transform the member experience and drive engagement in the leisure industry. By offering a wider variety of classes, filling schedule gaps, and providing reliable alternatives when live instructors aren’t available, Wexer has helped BlueFit elevate its fitness offerings and grow its member base.

As Otua sums up, “Optimize your facility with Wexer, offering on-demand and live virtual classes to meet diverse member needs.” With Wexer, BlueFit is not only addressing the current demands of its members but is also well-positioned to continue evolving and expanding its offerings in the future.

If you are a fitness operator looking to enhance their member experience and streamline their operations, let Wexer help you integrate virtual fitness solutions into traditional fitness and wellness models.

More Information:

BlueFit

Otua Attuquayefio, Chief Experience Officer at BlueFit

See other Wexer Case Studie:

GLL

Eat The Frog

OHM Fitness

The post Case Study: BlueFit Tackles Instructor Challenges With Wexer appeared first on Wexer.

This case study explores how Wexer’s virtual players have enabled ETF to offer 24/7 virtual fitness sessions, resulting in the reduction of staffing costs, enhanced member satisfaction, higher retention rates, and more personalized fitness solutions.

About Eat The Frog Fitness (ETF)

Eat The Frog Fitness, founded by Olympic Gold Medalist Bryan Clay, offers a revolutionary approach to group training. Combining scientific expertise with athletic-inspired workouts, ETF delivers personalized fitness programs tailored to meet the unique needs of every individual. The focus is not only on physical training but also on nutrition and accountability, ensuring members achieve their full potential.

ETF Tailored Fitness Programs

ETF’s fitness programs are designed to cater to individual needs, whether the goal is to build strength, improve agility, or enhance cardio capacity. Here’s a closer look at the key components of their training sessions:

1. Strength Sessions: Utilizing advanced equipment like Nubell weights, Alpha sandbags, and the TRX training system, these sessions help members build strength and tone muscles, suitable for both beginners and experienced fitness enthusiasts.
2. Agility Sessions: These sessions focus on improving power, agility, and core muscle strength through functional movements, providing a dynamic and engaging experience that prepares the body for physical demands.
3. Cardio Sessions: Incorporating Concept II Rowers and Keiser Spin Bikes, ETF’s cardio sessions aim to improve endurance, stamina, and overall cardiovascular health.
4. Recovery and Stretching: Recognizing the importance of recovery, ETF incorporates Trigger Point rollers and state-of-the-art stretching exercises to optimize recovery processes and maintain flexibility and resilience.

Results From The ETF – Wexer Partnership

The integration of Wexer’s virtual fitness technology has been a game-changer for ETF. On-demand views increased by 13%, total views by 2%, and scheduled views by 2%, highlighting the growing engagement with the virtual content​​​​. ETF’s ability to offer different tiers of memberships within the 24/7 schedule has resulted in increased member satisfaction and higher overall membership retention rates​​​​. By leveraging Wexer’s virtual players, ETF offers 24/7 access to a variety of fitness sessions, catering to the diverse schedules of their members.

“Wexer gave us the ability to offer more sessions throughout the day that did not require a human coach, thereby increasing accessibility for members while reducing staffing costs.”

~ Halley Geist-Mitchell, Video Production Manager at Eat The Frog Fitness ~

This flexibility has been instrumental in enhancing member satisfaction and increasing retention rates. Here are the key highlights of the partnership:

1. 24/7 Access: Wexer’s technology allows ETF to provide round-the-clock fitness sessions, ensuring members can engage with the content at their convenience. This has significantly improved workout accessibility and overall member satisfaction.
2. Increased Retention Rates: By offering a flexible and comprehensive fitness experience, ETF has seen higher membership retention rates. Members appreciate the ability to work out anytime, which helps them stay committed to their fitness goals.
3. Reduced Staffing Costs: The use of virtual players means that ETF can offer more sessions without requiring additional human coaches, effectively reducing staffing costs.
4. Diverse Workout Options: With Wexer, ETF can offer a range of fitness content that caters to different fitness levels and preferences, further enhancing the member experiences.

Halley Geist-Mitchell’s Virtual Fitness Role

As the Video Production Manager for Eat The Frog Fitness, Halley Geist-Mitchell plays a crucial role in leveraging Wexer’s virtual player to provide high-quality virtual content. Her responsibilities include:

• Building and Supporting the Video Production Team
• Creating and Managing Workout Production
• Content Upload Management

Halley’s expertise and dedication are instrumental in providing ETF members with diverse and engaging virtual workout content, contributing to the overall success of the Wexer partnership.

“ETF is now able to offer different tiers of memberships with the 24/7 schedule, resulting in increased member satisfaction and higher overall membership retention rates.”

~ Halley Geist-Mitchell, Video Production Manager at Eat The Frog Fitness ~

Why Choose Eat The Frog Fitness

ETF stands out as a premier choice for individuals seeking a proven and comprehensive fitness program. The personalized training, expert guidance from Olympic Gold Medalist Bryan Clay, and a supportive community are integral to ETF’s success. Whether new to fitness or a seasoned athlete, members receive top-notch training and support tailored to their unique needs.

The partnership between Wexer and Eat The Frog Fitness exemplifies how innovative technology can revolutionize the fitness industry. By offering 24/7 virtual fitness content, ETF has enhanced accessibility, satisfaction, and retention rates while reducing costs. This case study demonstrates the significant impact of integrating virtual fitness solutions and highlights the potential for other fitness centers to transform their offerings and better meet the needs of their members.

Ready to take the first step towards achieving your fitness goals? Join Eat The Frog Fitness and experience the power of a personalized, science-driven approach to fitness. Embrace the future of fitness with ETF and Wexer, and unlock your full potential today.

Additional Information

Eat The Frog Fitness

Halley Geist-Mitchell, Video Production Manager for Eat the Frog Fitness

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GLL is one of the UK’s leading social enterprises in leisure and cultural services. They have undergone a significant digital transformation with the addition of Wexer fitness and wellness content. GLL, a staff-owned, not-for-profit organization, manages over 270 leisure centers across the UK, offering a wide range of fitness, wellness, and cultural services to diverse communities.

In this case study, we’ll dive into how the partnership between GLL and Wexer evolved, the challenges it addressed, and the impact it has had on both GLL’s business and its members.

The Challenge: Meeting Diverse Member Needs

GLL faced a major challenge in providing its diverse membership with a seamless, consistent fitness experience. Their membership base spans different demographics, including youth, working professionals, and seniors, each with unique fitness needs and schedules. A key concern was ensuring that fitness offerings could cater to this broad audience without requiring large increases in live staffing, especially for smaller or budget-restricted centers.

Additionally, they needed a scalable, reliable solution to support the aging population, encouraging seniors to stay active and feel confident in fitness spaces. This became extremely important after the pandemic and a growing priority for GLL.

“Where we had struggling centers or budget restrictions for live classes, virtual classes were a good way to build the program up again.” This reflected the reality that live classes alone couldn’t always fulfill member demands, particularly in under-resourced areas.“

~Wendy Edwards, Fitness Class Manager for GLL ~

Why Wexer Makes Fitness Accessible To All?

GLL chose Wexer for several reasons, all revolving around the platform’s flexibility, quality, and scalability.

1. Vast Content Library

Wexer boasts an extensive collection of virtual fitness classes catering to various fitness levels and preferences. From low-impact workouts designed for seniors to high-intensity interval training (HIIT) for more advanced classes, Wexer’s content library made it possible for GLL to meet the wide-ranging fitness needs of its members.

“The expansive library of 100+ low impact/senior classes has helped boost senior member facility usage. This feature addressed the concerns of aging members who needed low-impact and senior-friendly classes, ensuring inclusivity.”

~Wendy Edwards, Fitness Class Manager for GLL ~

2. Accessibility

One of the standout features that drew GLL to Wexer was its accessibility. By offering virtual classes through mobile platforms, GLL could make fitness content available anytime, anywhere. Whether members wanted to work out from home, during off-peak hours, or while traveling, Wexer’s platform gave them that flexibility.

3. Mobile Integration

The seamless integration of Wexer into GLL’s app provided members with instant access to all of Wexer’s virtual classes.The GLL mobile app uses the Wexer virtual classes and has become an essential part of GLL’s strategy. This is particularly valuable during periods when live classes aren’t feasible.

The GLL Solution: Wexer’s Comprehensive Digital Fitness Offering

By partnering with Wexer, GLL created a comprehensive digital fitness solution that complements their live offerings. The ability to integrate Wexer’s extensive virtual class library directly into their app meant that members could easily find and join fitness sessions that suited their needs and schedules.

The Wexer platform has served as an educational tool for GLL as well, helping staff to better understand member preferences. Wendy stated, “Wexer data helped explain what people were picking on demand vs. what was on the actual schedule.”This insight has been invaluable for refining and improving GLL’s overall class offerings.

GLL has also used Wexer to support underperforming centers and those with budget restrictions. Virtual classes provide a scalable and cost-effective solution to keep members engaged even when live instructors aren’t available. 

“The stats for the first couple of months of 2024 have tripled since last year. In addition, our mobile engagement increased 2% YOY during our slower summer time.“

~Wendy Edwards, Fitness Class Manager for GLL ~

The GLL Stats: Increased Member Engagement and Senior Confidence

Since 2016, Wexer’s virtual fitness platform has driven significant results for GLL, particularly in terms of member engagement and usage. 

Member Engagement 6% Year-Over-Year Growth

In the first quarter of 2024, GLL saw a 6% year-on-year (YOY) growth in member engagement, translating to an additional 2,610 classes across all centers.

Mobile Engagement Increased 2% Year-Over-Year

The impressive growth GLL has experienced since adopting Wexer is supported by the ability to offer classes year-round, even during traditionally slower periods like the summer months. 

Increase In Senior Usage & Memberships

Another significant impact has been the positive response from senior members, a demographic that required additional encouragement to return to fitness centers following the pandemic. With over 100 low-impact and senior-focused classes, Wexer provided a welcoming and accessible way for seniors to re-engage with their fitness routines.

This not only boosted daily senior member facility usage but also contributed to an increase in senior sign-ups, further proving the effectiveness of Wexer’s targeted offerings.

“Since the lockdown, seniors needed more encouragement to come back into the centre. Having Wexer helped us build their confidence in the gym again.” ~Wendy Edwards, Fitness Class Manager for GLL ~

Also check out this interview where Paul Bowman speaks with the National Product Manager of GLL, Owen Maskell. Owen utilizes his business experience to carefully curate gym experiences for the diverse local communities GLL serves.

The GLL Transformation With Wexer Digital Fitness

One of the key factors behind the success of GLL’s digital transformation is the strong partnership with Wexer. Wendy praised the Wexer team for their responsiveness and support, stating, “Karen’s brilliant. She’s always at the end of the phone. Anything new that we need or need help with, she is there.” This ongoing collaboration has allowed GLL to continually improve their digital offerings and address members’ needs in real time.

Furthermore, GLL values how well Wexer understands their membership demographic. As Wendy highlights, “We have to ensure in each partnership we work with that they understand the demographic we have at our centers and it matches.” This alignment between Wexer’s offerings and GLL’s member needs has been critical to the success of their virtual fitness program.

“It’s about trying to serve as many people as possible. Especially with the number of activities we offer. There is generally something for everyone. We also use technology to supplement what we offer. It’s about trying to use every tool possible to help people along their journey.” ~ Owen Maskell, National Product Manager at GLL ~

Conclusion: A Future of Continued Growth and Engagement

GLL’s partnership with Wexer has been a game changer in its efforts to offer high-quality, accessible fitness solutions to its members. The digital transformation enabled by Wexer has not only driven significant growth in member engagement, but also provided a crucial tool for re-engaging seniors and boosting facility usage across all age groups.

By leveraging Wexer’s extensive content library and mobile integration, GLL is well-positioned to continue providing valuable fitness solutions that meet the diverse needs of its members. With strong support from the Wexer team and the ability to scale offerings to meet changing member demands, GLL is set for continued success in its mission to make fitness accessible to all.

Wendy sums it up perfectly: “Since partnering with Wexer, we’ve been able to ensure that our fitness is accessible to all members, regardless of age or ability, can access high-quality fitness content whenever they need it.”

Check out the case study and contact Wexer to help with your digital fitness and wellness transformation!

About Greenwich Leisure Limited (GLL)

Check out other case studies: East The Frog and OHM Fitness.

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Wexer Virtual is designed to tackle instructor shortages and scheduling conflicts head-on by offering a seamless, 24/7 fitness experience that keeps members engaged and facilities thriving. In addition, Wexer Virtual expands your reach by offering popular instructor-led classes to remote members in the community, giving access to those who may never visit your facility or don’t attend your facility on a regular basis.

Drawing from insights in our Year in Review report, we’ll showcase how Wexer’s platform revolutionizes the fitness industry by delivering consistent, on-demand classes that adapt to the needs of modern-day fitness enthusiasts anytime and anywhere.

Wexer Virtual Insights On The Most Popular Classes and Trends

The Wexer Virtual Year in Review report highlights key findings from the Wexer virtual usage data about the most popular virtual classes and emerging trends in the fitness industry. Understanding these trends can help fitness centers better cater to the preferences of their members and optimize their virtual offerings.

• Cycling is King: Cycling classes were the top choice on Wexer Virtual units, accounting for 50.8% of all classes played. This is likely due to the popularity of bike-only units and shared multi-functional studio spaces. With engaging, performance-based metrics displayed on-screen, virtual cycling classes provide a high-energy, motivating experience that keeps members coming back for more.
• Shorter Classes are Preferred: When it comes to virtual workouts, members prefer shorter durations. The most popular class length for conditioning, cardio, and mind-body workouts is 20-30 minutes. This allows members to fit in an effective workout without taking up too much time in their busy schedules. Interestingly, 50% of all virtual cycling classes were in the 40-50 minute range, showing that members still value longer sessions for certain disciplines.
• Peak Times for Virtual Classes: The report also highlights that the most active months for virtual classes were May, April, and January, with Wednesdays being the most popular day for workouts. Midday, between 12 pm and 5 pm, was the peak time for virtual class usage, reflecting the flexibility that Wexer Virtual offers for users to fit in their workouts at different times of the day.

How Wexer Virtual Tackles Instructor Shortages, Scheduling, And Expanding Reach

Staff shortages are an ongoing challenge across the fitness industry. Finding skilled instructors to lead group classes can be difficult, especially during off-peak hours, weekends, or holidays. Facilities may not have the resources to hire a wide range of instructors to cover every discipline, leaving gaps in the schedule or limiting the diversity of class offerings.

These shortages not only disrupt the member experience but can also lead to financial losses, as fewer classes or reduced variety can drive members away from the gym. This is particularly problematic in boutique fitness studios or smaller gyms, where a lack of instructors can severely impact the overall business.

Wexer’s Virtual Instructor Scheduling Solution

Wexer Virtual offers an innovative solution that directly addresses the problem of instructor shortages. With a vast library of high-quality, pre-recorded fitness classes, Wexer Virtual enables facilities to provide consistent, round-the-clock access to workouts without relying on the availability of live instructors.

1. 24/7 Class Availability

Wexer Virtual ensures that fitness classes are always available, no matter the time of day. Whether members want to attend a cycling session early in the morning, a conditioning class during lunch, or a yoga session in the evening, Wexer Virtual can deliver a top-tier workout at any time. This eliminates the need to schedule live instructors for every class, reducing dependency on staffing.

2. Diverse Class Options

Wexer Virtual offers a wide range of fitness classes, from high-intensity interval training (HIIT) to mind-body workouts like yoga and Pilates. This variety allows fitness facilities to cater to different member preferences and provide classes across multiple disciplines without needing specialized instructors for each. This also helps attract and retain a broader audience by offering a rich selection of fitness experiences.

3. Consistent Quality

By using professional instructors to lead virtual classes, Wexer guarantees that members experience consistent, high-quality workouts every time. This eliminates the variability that can occur with live instructors and ensures that the experience meets the same high standards across every session, regardless of when it’s taken.

4. Addressing Scheduling Gaps

Another major issue facing fitness centers is managing scheduling conflicts. Members lead busy lives, and it can be difficult for them to attend classes that align with their schedules. Traditional gym schedules often favor peak hours, which can limit attendance for those with non-traditional work hours or other commitments. At the same time, facilities may not have enough members to justify scheduling live instructors during off-peak times, leading to empty studios and underutilized spaces.

How Wexer Virtual Resolves Scheduling Gaps

Wexer Virtual helps fitness facilities overcome these scheduling conflicts by offering on-demand access to classes, empowering members to work out when it’s most convenient for them. Check out the key ways Wexer tackles scheduling challenges.

1. On-Demand Classes

One of the biggest advantages of Wexer Virtual is the ability for members to access workouts on their own schedule. Members can choose from a vast library of pre-recorded classes and play them at any time, ensuring that there is never a scheduling conflict. Whether they want to work out during the early hours of the morning, late at night, or in the middle of the day, Wexer’s platform offers the flexibility to meet their needs.

According to our Year in Review report, 75.9% of all virtual classes played on Wexer’s platform were on-demand. This shows just how popular and convenient on-demand workouts have become for users, allowing them to stay consistent with their fitness routines without worrying about missing a class due to time constraints.

2. Scheduled Classes for Peak Times

While on-demand workouts provide flexibility, Wexer Virtual also supports scheduled classes for facilities that want to maintain a traditional group exercise schedule. This is particularly beneficial during peak hours when live class attendance is higher. With scheduled virtual classes, members can enjoy the social aspect of working out with others, while still benefiting from the consistency and quality of a virtual instructor.

3. Maximizing Studio Usage

By offering both on-demand and scheduled classes, Wexer Virtual helps facilities maximize their studio space. During peak hours, fitness centers can continue offering live or virtual classes, while off-peak hours can be filled with on-demand virtual options. This ensures that studios remain active throughout the day, boosting member engagement and making better use of facility resources.

Enhancing Member Engagement with Innovative Class Setups

Wexer Virtual’s platform goes beyond simply offering fitness classes—it also enhances the member experience through creative and engaging virtual class setups. Whether it’s immersive cycling experiences or dynamic on-screen performance metrics, Wexer’s approach ensures that virtual classes are just as motivating and effective as live ones.

Popular virtual cycling classes, for example, offer multiple visual setups, including “road” footage that simulates outdoor cycling and studio settings with on-screen instructors and performance metrics. This provides members with a more engaging experience, making virtual workouts feel immersive and interactive.

For mind-body classes like yoga or Pilates, Wexer offers visually stunning studio setups that create a calming atmosphere, ideal for relaxation and focus. By providing a range of environments and formats, Wexer Virtual keeps workouts fresh and exciting, helping members stay motivated and engaged over time.

Expand Your Reach with Wexer Virtual Remote Access

In addition to solving in-house scheduling challenges, Wexer Virtual opens up new opportunities by extending your fitness offerings beyond the walls of your facility. With Wexer, you can deliver your most popular and star instructor-led classes to remote members in the community. This means potential members who may not have the time, transportation, or proximity to visit your physical location can still participate in your classes. By offering virtual access, you increase your facility’s visibility, attract new members, and create a more inclusive fitness community, all while maintaining the quality and energy of your in-person experience.

The Future Shows Virtual Enhances Reach, Instructor Access, And Scheduling Options

Wexer Virtual is transforming the fitness industry by addressing three of its biggest challenges—instructor shortages, scheduling conflicts and how to increase membership. With its 24/7 virtual platform, Wexer enables fitness facilities to offer a wide range of high-quality, on-demand classes that fit seamlessly into members’ lives. By eliminating the need for constant instructor availability and offering flexible workout options, Wexer Virtual ensures that fitness centers can thrive, even in the face of staffing and scheduling challenges.

Are you ready to future-proof your fitness facility? Download our Year in Review report to explore these trends in greater detail and learn how Wexer Virtual can help you overcome the obstacles of today’s fitness landscape. Get the full report now!

Check Out The Virtual Group Fitness Market Industry Report

• 72% of surveyed adults use digital fitness resources.
• 57% of members expect to be offered digital experiences from their club.
• The virtual fitness market growth will be from USD 108.3 billion in 2024 to USD 189.2 billion by 2032

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Group exercise programs have long been a cornerstone of fitness facilities, providing a communal environment that motivates members and encourages consistent participation. However, these programs also present several challenges that can hinder their success. From the high costs of hiring skilled instructors to the limitations of scheduling and member retention, fitness facilities often struggle to deliver consistent, high-quality group exercise experiences.

Virtual Group Fitness Market Industry

• 72% of surveyed adults use digital fitness resources.
• 57% of members expect to be offered digital experiences from their club.
• The virtual fitness market growth will be from USD 108.3 billion in 2024 to USD 189.2 billion by 2032

Top Challenges Of Group Exercise(GX) Programs For Fitness Facilities

GX Challenge 1: Instructor Availability

The Problem: One of the most significant challenges in managing group fitness programs is the availability of qualified instructors. Fitness facilities often struggle to find and retain skilled instructors who can deliver engaging and effective classes. This difficulty can lead to frequent class cancellations or inconsistent class schedules, frustrating members and reducing overall attendance.

The Impact: When classes are canceled or schedules are inconsistent, members become frustrated, which can lead to a decline in attendance and ultimately affect member retention. Members expect reliable, high-quality classes, and any disruption to the schedule can diminish their overall experience at the facility.

Wexer’s Solution: Wexer’s Virtual GX solutions provide consistent instructor availability by offering virtual classes that are available 24/7. These virtual instructors ensure that classes can run as scheduled without the worry of instructor shortages or last-minute cancellations. This consistency leads to a more reliable class schedule, improving member satisfaction and helping to maintain high attendance and retention rates.

GX Challenge 2: Class Scheduling Constraints

The Problem: Scheduling group fitness classes are often constrained by the availability of instructors and the physical space within the facility. This limitation can result in overcrowded classes during peak hours and underutilized space during off-peak times. Additionally, members may find it difficult to attend classes that fit their schedules, leading to lower engagement.

The Impact: When members struggle to find classes that align with their availability, their engagement with the facility decreases. This can lead to a drop in participation rates, affecting the overall success of the group fitness program.

Wexer’s Solution: Wexer’s Virtual GX solutions offer flexible scheduling options that allow facilities to provide classes anytime and anywhere, regardless of instructor or space availability. Virtual classes can be scheduled to cater to a wide range of member preferences, including early morning, late night, and off-peak hours. This flexibility increases member participation and satisfaction by offering classes that fit their busy lifestyles.

GX Challenge 3: High Operational Costs

The Problem: Hiring skilled instructors and maintaining consistent class quality can be expensive, significantly impacting a facility’s profitability. High operational costs may limit the variety of classes a facility can offer, as well as its ability to invest in other areas, such as facility upgrades or marketing. This financial strain can also lead to higher membership fees, potentially deterring new members.

The Impact: High operational costs can reduce the variety of classes available, leading to decreased member satisfaction and retention. Additionally, the financial burden may restrict a facility’s ability to expand or enhance its offerings, affecting long-term growth.

Wexer’s Solution: Wexer’s Virtual GX solutions help reduce operational costs by minimizing the need for multiple live instructors. Virtual classes offer high-quality instruction at a fraction of the cost, allowing facilities to offer a broader variety of classes without increasing expenses. This cost efficiency not only improves profitability but also enables facilities to reinvest in other areas, enhancing the overall member experience.

Based on 10 classes per day – Adding a digital instructor will save up to $120K per site per year.

Challenge 4: Member Retention

The Problem: Inconsistent class quality or a lack of variety can lead to member dissatisfaction, resulting in decreased retention rates. Members are more likely to stay engaged with a fitness facility if they have access to a wide range of high-quality classes that meet their needs and preferences. When this variety or quality is lacking, members may seek alternatives affecting the facility’s long-term success.

The Impact: Poor retention rates can have a significant impact on a facility’s revenue and overall success. A high turnover rate increases the cost of acquiring new members, while also reducing the sense of community that is crucial for member engagement.

Wexer’s Solution: Wexer’s Virtual GX solutions enhance member retention by providing a broad library of virtual classes that cater to diverse member preferences. These classes offer consistent quality and variety, ensuring that members always have access to workouts that meet their needs. By delivering what members want, when they want it, Wexer helps facilities maintain high retention rates and build a loyal member base.

“Wexer helps with some of the pain points of staffing at various times. It’s an opportunity for our members to enjoy diverse workouts while enjoying the flexibility to exercise on their terms.  ”

~ Otua McHardy, Chief Experience Officer, BlueFit Sydney, AU ~

The Wexer Virtual GX Advantage

Wexer’s Virtual GX solutions are designed to address the common challenges faced by fitness facilities in managing group exercise programs. By offering consistent instructor availability, flexible scheduling, cost efficiency, and enhanced member retention, Wexer provides a comprehensive solution that improves the overall success of group fitness programs.

1. High-Quality Content

Wexer offers access to a vast library of professionally designed workouts led by top industry instructors. This ensures that members receive high-quality instruction, regardless of when they choose to participate in a class.

2. User-Friendly Technology

Wexer’s platform is designed for seamless integration with existing systems, providing an easy-to-use experience for both members and facility operators. This user-friendly approach reduces the barriers to adoption and ensures that virtual classes are accessible to all members.

3. Scalability

Wexer’s solutions are scalable, making them suitable for fitness facilities of all sizes. Whether you operate a small boutique studio or a large health club, Wexer can help you offer a world-class fitness experience without the logistical challenges of traditional classes.

4. High Operational Costs

Reduce the financial burden of hiring and maintaining live instructors by offering a wide variety of classes without increasing operational expenses.

5. Member Retention

• Provide a broad range of classes to meet all fitness levels and preferences.
• Enhance member satisfaction with consistent, high-quality virtual offerings.

Transform Your Group Exercise Facility With Wexer Virtual

Wexer’s Virtual GX solutions are transforming the way fitness facilities deliver group exercise programs. By addressing key challenges such as instructor availability, class scheduling, operational costs, and member retention, Wexer provides a powerful tool that enhances member satisfaction and optimizes facility operations. If you’re ready to take your group fitness offerings to the next level, it’s time to explore the benefits of Wexer’s virtual solutions.

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The YMCA of Southern Nevada, particularly the Centennial Hills branch in Las Vegas, recognized the need to innovate and adapt to the changing preferences of their diverse member base. Partnering with Wexer Virtual represents a strategic move towards enhancing member engagement and retention.

To address the challenge of serving a diverse population, they partnered with Wexer to implement Wexer Virtual fitness and wellness content, a cost-effective and versatile solution designed to offer a wide array of virtual fitness and wellness classes.

The YMCA Mission and Purpose for Communities

The YMCA has long been a cornerstone of community well-being, with a mission centered on nurturing the potential of every individual, promoting healthy living, and fostering a sense of social responsibility. The YMCA is a nonprofit organization whose mission is to put Christian principles into practice through programs that build healthy spirit, mind and body for all.

The YMCA of Southern Nevada is no exception, providing a safe and welcoming environment where people of all ages, backgrounds, and abilities can come together to improve their physical and mental health.

The YMCA’s commitment to community engagement extends beyond physical fitness. They offer a range of programs and services that address various aspects of well-being, including youth development, family support, and social services. By promoting values such as honesty, respect, responsibility, and caring, the YMCA strives to create a positive impact on individuals and communities alike.

YMCA Challenges

The YMCA of Southern Nevada faces a unique set of challenges. With a mission to serve all members of the community, they needed to find diverse ways to cater to individuals who may feel intimidated or uncomfortable participating in traditional group exercise settings. Additionally, there was a strong desire to integrate youth wellness programs seamlessly into the facility, providing younger members with accessible and engaging fitness content.

How YMCA’s Help Communities Overcome Challenges

• Health and Wellness: Addressing obesity, promoting physical activity, and encouraging healthy lifestyles.
• Youth Development: Providing safe after-school programs, mentoring, and educational support.
• Social Isolation: Creating a sense of community and belonging through social activities and programs.
• Financial Barriers: Offering financial assistance for memberships and programs to ensure inclusivity.
• Safety and Supervision: Offering safe spaces for children and teens during out-of-school times.
• Chronic Disease Prevention: Providing programs to prevent and manage chronic diseases such as diabetes and heart disease.
• Mental Health Support: Offering programs and resources that support mental health and well-being.
• Skill Development: Providing opportunities for skill-building and personal development through various classes and workshops.
• Family Support: Offering programs that strengthen family bonds and provide parenting resources.
• Community Engagement: Fostering civic engagement and volunteerism to build stronger communities.

Why The Wexer Virtual Solution?

YMCA Centennial Hills chose Wexer for several reasons. The primary factor was the extensive library available on Wexer’s platform. With a wide selection of virtual classes, Wexer offers something for everyone, from beginners to seasoned fitness enthusiasts. This diversity ensures that all members can find classes that suit their interests and fitness levels.

Moreover, YMCA needed a stable and reliable platform. Wexer’s Virtual Player provides a consistent and high-quality user experience, which is crucial for maintaining member satisfaction and engagement. This flexibility is invaluable for experimenting with different fitness formats and understanding member preferences.

Wexer has the ability for us to try new formats that may be of interest to our membership base prior to a formal program launch to gauge interest.”

~ Brianna Barber, Executive Director at YMCA ~

Wexer’s Virtual Player is an innovative solution designed to deliver a wide range of virtual fitness classes. This platform allows YMCA Centennial Hills to offer members access to an extensive library of classes, available on-demand.

Key Benefits Of The Wexer Virtual Player For The YMCA

1. Diverse Class Offerings: From yoga and pilates to high-intensity interval training (HIIT) and dance, the Virtual Player caters to a broad spectrum of fitness interests.
2. User-Friendly Interface: Members can easily browse and select classes that fit their schedule and preferences, making it convenient to incorporate fitness into their daily routines.
3. Youth Wellness Integration: The platform includes specialized programs designed for younger members, promoting healthy habits and physical activity from an early age.
4. Flexibility for Experimentation: YMCA can trial new fitness formats and gauge member interest before committing to full-scale program launches, ensuring that the offerings align with member needs and preferences.

How Member Engagement Influences Member Retention

Member engagement is a critical factor that directly influences member retention. Here are several ways in which increased engagement leads to better retention with virtual content:

1. Enhanced Satisfaction: Engaged members are more satisfied with their experience. When members feel that their needs and preferences are being met, they are more likely to remain loyal to the facility.
2. Personal Connection: Engagement fosters a sense of community and belonging. When members form personal connections with staff and other members, they develop a stronger emotional attachment to the facility, making them less likely to leave.
3. Increased Value Perception: Engaged members perceive higher value in their membership. By participating in various programs, classes, and events, they see tangible benefits, reinforcing their decision to stay.
4. Consistent Attendance: Engaged members are more likely to attend regularly. Consistent participation in activities and classes creates a routine, making it a habit to visit the facility frequently.
5. Positive Word of Mouth: Engaged members are often more vocal advocates. They are more likely to share their positive experiences with friends and family, potentially bringing in new members and reinforcing their own commitment.
6. Feedback and Improvement: Engaged members provide valuable feedback. Their input can help the facility improve and adapt its offerings, ensuring that the programs and services remain relevant and appealing.
7. Program Participation: Engaged members participate in a variety of programs and events. This diversity in participation keeps their experience fresh and exciting, reducing the likelihood of boredom or burnout.
8. Increased Accountability: Engaged members often feel a sense of accountability. Whether through relationships with instructors or fellow members, this accountability helps keep them motivated and committed to their fitness journey.
9. Customized Experience: Engagement allows for a more personalized experience. When members feel that programs and services are tailored to their individual needs and goals, they are more satisfied and less likely to seek alternatives.
10. Emotional Investment: Engagement leads to a deeper emotional investment in the facility. Members who feel emotionally connected to the mission, values, and community of the facility are more likely to stay long-term.

The strategic partnership between YMCA Centennial Hills and Wexer shows the commitment towards enhancing YMCA member engagement and member retention. By implementing the Wexer Virtual Player, YMCA can offer a diverse array of virtual fitness classes that cater to the unique needs and preferences of their members. This innovative solution not only addresses current challenges but also positions YMCA Centennial Hills as a forward-thinking facility committed to the well-being of its community.

If you are ready to commit to a more engaged membership, contact us for a virtual review!

The post YMCA Partners With Wexer Virtual To Enhance Member Engagement appeared first on Wexer.

By leveraging the latest tools and platforms, the fitness industry can automate time-consuming tasks, reduce costs and free up valuable resources to focus on growth and expansion. From mobile apps and wearable devices to cloud-based software and analytics tools, there is a plethora of technological solutions available that can help improve operational efficiency, increase member retention rates and boost revenue.

This blog explores effective ways fitness club owners can leverage technology to boost efficiency and achieve their goals to gain a competitive edge in the market. 

10 Tech Tips To Drive Business Efficiency

1. Use a Software System to Streamline Operations

While an obvious tip, using a member/club management system is one of the most important ways to increase business efficiency.

Implement a member/club management system to manage and automate memberships, class schedules, staff scheduling, emailing, accounting, and inventory in one place. This saves time, frees up staff, and improves efficiency. Accounts receivable features like recurring billing, online payments, and automatic invoicing simplify financial operations.

Automated reminders can help members and guests with emails and texts to send out notices and reminders help to improve retention, reduce no-shows, maximize productivity, improve the customer experience, and enhance staff time. One US operator implemented a text messaging system that resulted in a 90% reduction in no-shows and a 55% increase in customer retention. How’s that for increased business efficiency from one simple tool?

2. Add an Online Booking System

Explore new, ultra-secure ways to check members in and allow members to book workouts or classes in advance, reducing overcrowding and optimizing staff schedules. 

The latest technology can make a real impact on checking in members efficiently. For example, facial recognition technology can automate the member check-in process with no need for a physical membership card or manual check-in any more. It all makes for a very user-friendly but incredibly accurate, efficient way to make sure the right people are coming into your club at all times.

An online booking system allows members to also schedule their digital workouts or classes in advance and at times they prefer. 

3. Store and Manage Data Securely in the Cloud

Using cloud storage to store and manage data securely helps to reduce hardware costs and improves data accessibility. By using cloud-based storage, health club operators can reduce hardware costs, improve data accessibility and increase operational efficiency. 

According to McKinsey, Fortune 500 companies who adopt the cloud could realize more than $1 trillion in value by 2030, and not from IT cost reductions alone.

A US fitness chain saved 30% on hardware costs and increased data accessibility by 50% by implementing a cloud-based storage system.

4. Use IoT and RFID Technology 

IoT (Internet of Things) and RFID (Radio-Frequency Identification) are two types of technology used to improve efficiency and management in various industries, including fitness clubs.

IoT (Internet of Things): Health club operators can use IoT (Internet of Things) devices to track equipment usage, monitor energy consumption and optimize facility management. For example, IoT devices can automatically adjust lighting and temperature based on occupancy, reducing energy waste and lowering operating costs. 

• What it is: IoT refers to the network of physical objects (things) embedded with sensors, software, and other technologies to connect and exchange data with other devices and systems over the internet.
• How it works: Devices like fitness equipment, lighting systems, and thermostats can be connected to the internet to monitor usage, control settings remotely, and gather data.
• Benefits: In a fitness club, IoT can automatically adjust lighting and temperature based on occupancy, track equipment usage, and monitor energy consumption, helping reduce costs and optimize facility management.

RFID (Radio-Frequency Identification): Meanwhile, RFID (Radio-Frequency Identification) technology can track equipment usage and optimize maintenance schedules, as well as detecting when equipment requires maintenance or replacement. It’s another great example of technology being used to increase business efficiency.

• What it is: RFID uses electromagnetic fields to automatically identify and track tags attached to objects. These tags contain electronically stored information.
• How it works: RFID systems consist of a reader and a tag. The reader emits a signal that activates the tag, which then sends back the stored information to the reader.
• Benefits: In a fitness club, RFID can track equipment usage, schedule maintenance, and monitor member check-ins. This helps ensure equipment is well-maintained and only authorized individuals access the facility.

Both technologies contribute to a more efficient, automated, and user-friendly environment in fitness clubs.

5. Use AI for Personalized Recommendations

AI can analyze member data to provide personalized workout plans, nutrition advice, and targeted upsell opportunities. This increases member satisfaction and revenue while automating much of the process.

By analyzing member data and preferences, AI can provide tailored recommendations that meet each member’s unique needs: workout plans or nutrition advice, for example, but also upsell opportunities that – by being perfectly targeted – become an easy sell. 

Once your criteria have been set up in your AI, all this can be done automatically, with AI constantly analyzing your member base to identify the perfect solution for different groups of members, then serving each individual with the right offer at the right time. Cue increased member satisfaction and revenues, as well as increased business efficiency.

6. Optimize Marketing Strategies with Analytics Tools

Analytics tools help gyms understand member behaviors, preferences, and demographics, allowing for targeted marketing campaigns. This leads to better engagement and conversions.

Analytics tools can help gyms and fitness clubs track and analyze customer data to optimize marketing strategies. By understanding members’ behaviors, preferences and demographics, gyms can create targeted marketing campaigns that drive engagement and conversions. Once again, technology increases business efficiency by delivering accurate, actionable insights in a time-efficient way.

7. Embrace Virtual Group Exercise Technology

Virtual group exercise platforms offer world-class workouts 24/7, complementing live classes and ensuring members can exercise at any time. Uploading self-produced content can further enhance member satisfaction and engagement.

Since Wexer was first created over a decade ago, we’ve helped clubs cost-effectively deliver world-class group exercise around the clock, complementing live instructor-led classes and ensuring members get the experience they want, even at the most off-peak times – time slots when live instructor-led classes simply aren’t financially viable. 

Our platform is therefore an invaluable tool for clubs looking to increase business efficiency, with 1,600+ expert-led workouts available at the touch of a button to boost member satisfaction in an affordable way, 24/7. And let’s not forget that, with Virtual Connect, you can now upload and stream self-produced content featuring your own in-house trainers too: film classes you’re running anyway and upload them to our platform so they can be enjoyed again and again. 

8. Improve Member Retention with Digital Tools

Mobile apps and digital communication tools can boost member retention by offering workouts anytime and anywhere, class scheduling, and workout tracking. Apps also facilitate communication and provide personalized recommendations based on member data.

Our digital fitness technology can be harnessed to increase business efficiency in other ways, too. For example, customer retention journeys can be very time-consuming when reliant exclusively on human manpower. The customer journey can be enhanced by combining human touchpoints with digital touchpoints and automation to create a huge boost in efficiency.

Utilize A Mobile App

A mobile app can be an excellent tool to improve member retention with devices that provide workouts any-time, anywhere. With Wexer’s SDK and API solutions, you can embed world-class on-demand workouts into your app. You also will have access to data about customer usage patterns and programming utilization. This allows you to offer more personalization and better recommendations for members. Encourage your members to connect a wearable and the richness of that data is magnified still further. 

App features like class scheduling and workout tracking are other tools to keep members engaged and committed to their fitness goals. Allow them to also access their accounts and make payments and all of a sudden both customer experience and business efficiency are dramatically improved.

And of course, it isn’t just about operational streamlining. A good app also facilitates communication between member and gym and can be automated based on specific triggers to further drive business efficiency.

And, of course, those channels of communication can be harnessed to drive even greater member satisfaction when used by personal trainers with direct communication and interaction with their customers outside of the club, offer advice and updates to programmes, even utilize video-based sessions. This is a highly efficient way to enhance personalization and quite feasibly for a premium price tag with no in-person contact every time.

Post Digital Communication

Health club operators can post digital schedules and communication to provide members with real-time updates on class schedules, promotions and facility information. Of course, digital signage comes with a higher upfront cost, but over time printing costs are reduced or eliminated. Meanwhile, communication with members is improved, as messages can be instantly updated for up-to-the-minute news and advice.

A quick google search shows that in 2016, one large chain of US health clubs implemented digital signage in its facilities, resulting in a 20% increase in class attendance and a 50% reduction in printing costs.

9. Use Social Media for Marketing and Customer Engagement

Social media platforms are cost-effective tools for promoting services, connecting with customers, and increasing brand awareness. They allow for real-time engagement and feedback, which can improve products and services.

Health club operators can use social media platforms to promote their services, connect with customers and increase brand awareness. It’s a highly cost-effective way to reach a wider audience and engage with customers in real-time. Customers can also get involved in doing your marketing for you, sharing photos and reviews and spreading word of mouth.

Of course, you will need a human to oversee your social media accounts, making sure they’re populated with great posts as well as responding to any feedback, positive or negative. Still, with platforms that allow you to streamline the simultaneous management of multiple social media accounts, this remains a great tool to quickly and easily get content out into the market.

Better still, you’ll also gather and analyze all this data to inform decisions that improve your products and services and increase business efficiency even further.

10. Improve Staff Efficiency with Professional Development

Continuous Professional Development) (CPD) is key to a strong business performance, ensuring your business is powered by a team whose skills and knowledge are optimized at all times. 

Online training platforms are a great way to deliver this, with modules available on a diverse range of topics that can be accessed at any time, from any location. It’s a highly effective way to increase business efficiency and enhance customer service.

These are just a few ways gyms can use technology to increase efficiency. By leveraging the latest tools and platforms, it’s possible to optimize operations, enhance customer experience, and drive revenue growth. Wexer is committed to supporting customers in creating powerful digital strategies to drive their businesses forward. Get in touch to find out how we can help you improve efficiency with the right digital touchpoints.

Wexer prides itself in supporting customers in the creation of powerful digital strategies to drive their businesses forward. Get in touch now to find out how we can help you improve business efficiency by implementing the right digital touchpoints across your business. Email us: INFO@WEXER.COM

The post 10 Tech Tips to Drive Business Efficiency for Fitness Operators appeared first on Wexer.

Alberto Perlman, Zumba CEO & Co-Founder, shares the story of how Zumba evolved over time. In the late 1990s, Perlman was immersed in the tech industry during the dot-com bubble, eager to ride the wave of internet-based businesses. However, the bubble burst in the early 2000s, leading to widespread economic downturns and the collapse of many startups. At 23, Perlman found himself unemployed and facing financial instability.

During this challenging time, Perlman’s mother mentioned a popular dance class he should check into. Intrigued, Perlman discovered the class was named “Rumba,” created by Colombian dancer and choreographer Alberto “Beto” Pérez, Zumba Co-Founder & Creator. Recognizing the potential in this unique blend of dance and fitness, Perlman saw an opportunity. This chance discovery led to the creation of Zumba, a brand that would eventually revolutionize the fitness industry and bring joy to millions worldwide.

“Once we saw that other people could teach the class like Beto did, and other people could make them feel like he made them feel, we knew there was something really special about this. That’s the origin of Zumba.”

~ Alberto Perlman, CEO & Co-Founder of Zumba Fitness ~

Adaptability And Resilience In Fitness

Zumba’s journey exemplifies resilience and adaptability, showing how overcoming challenges and embracing change can lead to remarkable success. Zumba began as a unique dance class that quickly gained local popularity. In the early days, Zumba capitalized on the popularity of home workout videos, initially selling VHS tapes to allow people to enjoy Zumba at home. As technology advanced, Zumba adapted by transitioning its content to DVDs, ensuring it remained relevant and accessible.

Facing evolving market demands, Zumba developed a certification program for instructors in 2003. This strategic move expanded Zumba’s reach beyond home workouts, establishing a network of certified instructors who could bring the Zumba experience to gyms, studios, and community centers worldwide. This shift marked a pivotal moment for Zumba, enhancing its accessibility and fostering a sense of community among participants.

In 2005, Zumba faced potential closure due to financial difficulties. However, the launch of the Zumba Instructor Network (ZIN) in 2006 provided ongoing support and resources to certified instructors, creating a sustainable revenue model and ensuring the continued growth of the Zumba community.

Zumba’s Community Focus: Builds Support and Inclusivity

Central to Zumba’s global success is its emphasis on creating a supportive and inclusive environment. Zumba’s classes are designed to be welcoming to everyone, regardless of age, fitness level, or dance experience. This inclusivity has been key to Zumba’s appeal, making it accessible to a diverse range of people. The community-oriented nature of Zumba ensures that participants feel connected and supported, enhancing their overall experience and motivation to continue.

The Zumba formula, the way that people dance together, creates this magical connection between people that creates community, and that’s why gyms love Zumba because people stay.”

~ Alberto Perlman, CEO & Co-Founder of Zumba Fitness ~

Numerous personal stories from Zumba participants highlight the program’s positive impact on their lives. Many individuals have found strength and resilience in Zumba, helping them overcome challenges such as weight loss, mental health struggles, and social isolation. The shared experience of dancing and exercising together fosters a sense of belonging and camaraderie, creating a network of support that extends beyond the fitness studio.

Zumba Instructor Network Launch Fuels Growth

The Zumba Instructor Network (ZIN), launched in 2006, plays a significant role in fostering this sense of community. ZIN provides ongoing support, resources, and a sense of belonging to instructors worldwide, helping them improve their skills and stay motivated. This network has facilitated Zumba’s global expansion, maintaining a connected and positive environment across different regions and cultures.

The emphasis on community has also facilitated Zumba’s global expansion and proven resilience in fitness. As new instructors are certified and new classes are established, the sense of belonging and support is maintained across different regions and cultures. This universal appeal and the ability to create a connected, positive environment have enabled Zumba to transcend geographical boundaries and become a worldwide phenomenon.

Zumba Evolves By Responding to Market Demands

Continuous innovation characterizes Zumba’s success, ensuring its resilience in fitness and health. From VHS tapes to DVDs, Zumba has consistently adapted to technological advancements. Recognizing the growing demand for Zumba instructors after launching the Zumba Instructor Network (ZIN) in 2006, it fostered a global community of well-trained instructors and expanded Zumba’s reach.

Zumba’s commitment to innovation extends to exploring cutting-edge technologies like AI and VR. AI can create personalized fitness experiences, adapting routines to individual preferences and fitness levels. VR offers an immersive experience, transporting participants to various virtual environments, making workouts more exciting and enjoyable.

“We have some ideas we are working on related to AI.”

~  Alberto Perlman, CEO & Co-Founder of Zumba Fitness ~

The story of Zumba exemplifies the importance of resilience in fitness spaces in the face of challenges and the ability to adapt to changing circumstances. By embracing technological advancements and evolving its business model, Zumba not only survived but thrived, becoming a global fitness phenomenon. The journey of Zumba serves as an inspiring example of how innovation, adaptability, and a strong sense of community can lead to enduring success.

Zumba’s Impact On Health And Wellness

Zumba offers more than just a fun way to stay fit; it positively impacts participants’ mental and physical health. The high-energy dance routines release endorphins, alleviating symptoms of anxiety and depression. The social aspect of Zumba fosters a sense of community and belonging, reducing feelings of isolation and loneliness.

Physically, Zumba combines cardiovascular, strength, and flexibility training, leading to improved cardiovascular health, increased muscle tone, enhanced flexibility, and better coordination. Regular participation supports weight management and boosts metabolism, making it easier to maintain a consistent exercise routine.

“There is a huge epidemic of loneliness and the gym is one of the solutions.”

~  Alberto Perlman, CEO & Co-Founder of Zumba Fitness ~

Zumba’s impact extends beyond physical and mental health, promoting a holistic approach to well-being. Participants often report better sleep patterns, increased energy levels, and improved dietary habits. The positive environment and motivational support from instructors and peers inspire participants to adopt healthier behaviors, enhancing their quality of life.

Zumba’s Resilience in Fitness

Zumba’s journey from VHS tapes to a global fitness phenomenon illustrates resilience, adaptability, and continuous innovation. The program’s success is deeply rooted in its strong sense of community and personal connection, fostering a supportive and inclusive environment for participants and instructors alike.

By positively impacting both mental and physical health, Zumba transcends traditional exercise routines, offering a holistic approach to well-being and proven resilience in fitness. Its commitment to evolving with market demands and technological advancements ensures that Zumba remains relevant and beneficial, enriching the lives of countless individuals worldwide.

Ready to learn how to take advantage of the digital fitness content like Zumba to become resilient in fitness? Let us help you utilize data, virtual technology, and digital content!

Email us: INFO@WEXER.COM

More Information:

Alberto Perlman

Zumba

Paul Bowman

The post The Power of Resilience in Fitness: The Zumba Fitness Story appeared first on Wexer.